Epic Entrepreneurialism

We need to go to Austin! What to do?

• Anil lives out of suitcase at the DFW airport
• Kurt tried to be a roadie and spent so much time working on his indifferent scowl this summer that he neglected his swimming and running
• You couldn’t pay Ken to touch a 1.2 mile swim with a 10 foot (or eve a 1.2 mile) pole
• Lucy works 80 hours a week and had no time to train
• Matt works 90 hours a week and had no time to sign up and then not train anyway

As firm believers in the power of capitalism, marketing, and The Facebook ad engine (we like, like this!), we had to believe we could buy any dream our heart desires. But where can you shop for an epic triathlon? Who has the staff, the knowledge, and a convenient location off the Tollway? In short, where can you shop when you’re oh so try? Just be tri, because you are so tri…shop.

Enter Liz, Marta, Jen, Ritzy, Raul, Trent, and Brian. They’ve got the shop, 2 pro level triathletes, and a tent. We’ve got 2 cases of beer, a pumpkin, and sidewalk chalk, and Ken’s car has a full tank of gas. Austin here we come!

(It's true that it's always 5:00pm somewhere, but it was 10:30am in Austin)

When tri-shopping it’s important to have a store manager who knows how to run things…anyone want to argue that she knows how to run?

So Tri.

How about an assistant manager who’s got the direction to point you in the right direction…or at least can point at you while you’re taking a picture?

So Tri.

You need a bike mechanic who is so comfortable on the bike, that he is perfectly comfortable off the bike talking about the GI issues he had while on the bike.

So Tri.

You need co-owners and staff who treat each other like family…because they are...married…well not all of them, just four of them…and like, it’s two separate married couples. Standard stuff really…

So Tri.

So remember, kids, when you need to be tri and you need a shop, find the you’re so tri…shop.

This leaves just one question…what is Raul hiding?

See you next year.

How do you finish when you're so tri?

There are many ways to finish. But if you want to be "so tri" there are only two ways: finish first, or finish sexxy. That's right...first, or ESS, EEE, EXX, EXX, WHY. Why? Because you're so tri, or, at least you want to be. Let's take a look at some examples:


Here we have a finisher of Ironman Florida. Shades balanced or so carefully atop the mesh cap, muscle-man arm pose, and a grin that says, "you know you like what you see." Race finished...sexxy.



Here we have an example of two gentleman attempting to upgrade from "just finishing" a recent half-marathon, to finishing the same race "sexxy" by associating with someone who ALWAYS finishes sexxy. Nice try guys.

Also, keep in mind that in a multi-sport race, it's important that the sexy comes at finish of the entire race...not just a single component.

From Austin Ironman 70.3 we have an example of an athlete finishing the swim "sexxy". Goggles with a mirrored finish, arms flexed (creates that allusion that wiry cyclist arms might actually have some strength), tugging at the neoprene while a confident look hides the "holy shit, the swim wasn't that bad" in his head. Swim finished...sexxy.

However, at the finish, the athlete blew it by accidentally finishing "psycho" rather than "sexxy." A rookie mistake...


Remember, kids, want to be "so tri?" Then finish first. And if you can't finish first, than finish s-e-x-x-y!